AI Insights · Timothy · July 2023
Top 5 Drawing & Coloring Apps on iOS in the UK: Q2 2023
Explore the performance of the top 5 drawing and coloring apps on iOS in the UK during Q2 2023, including their weekly downloads, revenue, and active users.
During the second quarter of 2023, the top 5 drawing and coloring applications on iOS in the United Kingdom showcased varied performance metrics in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of these trends.
Color by Number：Coloring Games from Wildlife Studios saw its weekly revenue peak at approximately $9.8K in mid-April. However, it experienced a decline towards the end of June, finishing at around $7.5K. Downloads fluctuated significantly, with a high of 14.3K in the week of May 29 and a low of 5.9K in mid-June. Active users also showed a downward trend, decreasing from 94.2K in early April to 67.6K by the end of June.
Disney Coloring World by StoryToys Limited maintained relatively stable revenue, peaking at $6K in mid-April and ending Q2 at approximately $4.3K. Download numbers were fairly consistent, with a slight peak of 2.9K in early April and a low of 1.8K in early June. Active users ranged between 5.4K in early April and 4.6K by the end of June.
Sandbox - Pixel Art Coloring, published by Alexey Grigorkin, showed a steady revenue trend, peaking at $4.1K in the first week of June. Downloads were highest in early April at 4.6K, but dipped to around 2.4K in mid-June. Active users remained robust, averaging around 300K throughout the quarter, with a slight decrease to 280K by the end of June.
Crayola Create and Play by Crayola exhibited a gradual decline in revenue from $3.5K in late March to $2.4K by the end of June. Downloads were relatively low, peaking at 1.5K in early April and dropping to 446 in mid-June. Active users followed a similar trend, decreasing from 2.4K in late March to 1K by the end of June.
Lastly, Adult Coloring Book - Pigment from Pixite Inc. experienced a revenue peak of $3.2K in late March, with a decline to $2.2K by the end of June. Downloads remained stable, averaging around 1.2K per week, while active users saw a small decline from 6.5K in late March to 6.2K by the end of the quarter.
For more detailed insights and trends, visit Sensor Tower's website.
